Yazmin Wang · Product & experience designer
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Selected work
Each case study follows the problem, the choices I made, what I owned, and how the final experience came together.
Lincoln EV Journey
I designed the test-drive, configuration, and purchase flows, and co-created the end-to-end journey and service blueprint.
Ford Motor China · 3 monthsFord Mustang Mach-E Website
I was the sole UI/UX and motion designer, shaping one story across desktop, H5, app-embedded, and WeChat Mini Program environments.
Carnegie Mellon · Persuasive DesignCapybara Land
Within a four-person team, I designed the map, cooperative game economy, and handmade player pieces, then refined them through qualitative playtesting.
CMU HCII · Submitted to CHI 2027Feel2Know
I co-designed the curriculum with Yujia, designed the final learning boards, and co-analyzed the user-study data.
Amazon-sponsored capstone · 2026Amazon Curio
My research moved the team toward hobby exploration and light connection. I co-designed the service and produced the final concept film.
TikTok · From Discovery to Dinner
A search-led retrieval concept that reconnects current dining intent with original saved videos, across collections.
A note from the host
I tend to ask one more question, sketch the system before polishing the screen, and make things early enough to learn from them.Meet Yazmin ↗
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