Yazmin Wang · Product & experience designer

I untangle how things work,
then design how they feel.

I work across digital products, services, and physical experiences, turning research and real-world constraints into journeys people can understand and use.

Click the house or scroll to step inside

Inside the practice

The work is one room.
Curiosity fills the rest.

Enter the Design Office for selected case studies, or look around at the making, photographs, and everyday interests that shape how I design.

DESIGN
OFFICE

Design OfficeProduct & user experience design

MAKE

Making StudioArt, craft & materials

Photo WallPhotographs from along the way

♡

•ᴥ••ᴗ•

BackyardStray animals & everyday care

Selected work

The decisions
behind the work.

Each case study follows the problem, the choices I made, what I owned, and how the final experience came together.

Final Lincoln exterior configuration screen

Ford Motor China · 8 months

Lincoln EV Journey

Connecting Lincoln’s EV experience from discovery to ownership.

I designed the test-drive, configuration, and purchase flows, and co-created the end-to-end journey and service blueprint.

Role: UX/UI Designer
Scope: Mini Program → Owner App

Open the case study ↗

Orange Ford Mustang Mach-E on a dark studio background

Ford Motor China · 3 months

Ford Mustang Mach-E Website

A product page that takes people through the car, chapter by chapter.

I was the sole UI/UX and motion designer, shaping one story across desktop, H5, app-embedded, and WeChat Mini Program environments.

Role: Sole UI/UX & motion designer
Scope: Experience → UI system → handoff

Open the case study ↗

Carnegie Mellon · Persuasive Design

Capybara Land

A cooperative game where calming down happens along the way.

Within a four-person team, I designed the map, cooperative game economy, and handmade player pieces, then refined them through qualitative playtesting.

Ownership: Map · Mechanics · Player pieces
Scope: Concept → Prototype → Playtesting

Open the case study ↗